{"product_id":"how-to-get-to-great-ideas","title":"How to Get to Great Ideas","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\" data-mce-fragment=\"1\" data-mce-tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\" data-mce-fragment=\"1\" data-mce-tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"Formatted\" data-mce-fragment=\"1\"\u003eSliver award winner in Business Reference 2020 Axiom Business Book Awards\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhat makes a great idea? Where do great ideas come from?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCombining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-testid=\"genresList\" class=\"BookPageMetadataSection__genres\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Azbakeyadelivery","offers":[{"title":"Default Title","offer_id":46254847066414,"sku":"","price":125.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/7564\/3694\/files\/SliverawardwinnerinBusinessReference2020AxiomBusinessBookAwards.jpg?v=1691580377","url":"https:\/\/azbakeyadelivery.com\/products\/how-to-get-to-great-ideas","provider":"Azbakeya delivery","version":"1.0","type":"link"}